Monday 16 April 2012

The Post Age: rise of the USA in the global context


After the end of World War II would take place in the Unite States a major migration that would attract many artists from Europe, who would enhance in the country and significantly influence the evolution of art. In this sense, the first genuinely american post-war art movement was the known as Abstract Expressionism, which despite the focus on Noth-America would be indepted to the contribuitions of german artists such as Josef Albers and Hans Hoffmann. This trend, emerging by the middle of the 40's, was characterized, as its name suggests, by the use of abstraction because after the horrors of war, which had already been witnessed by photography and filming, art could no longer take as a reference neither the humane figure or any other figurative element. There was no place for figuration because the photography had release the art from the burden of represent the reality as faithfully as possible. The art critics Clement Greenberg and Harodl Rosenberg lead this trend were the main points were the predominance of the large formats, a rather limited chromatism and the expression of the agony of the artists throught agressive and violent lines or other formal resources inherited from Cubism and Surrealism. J. Pollock, W. De Kooning, L. Krasner, W. Baziotes or R. Motherwell became its most representatives creatives, althought there were big formal differences between them and they developed distinct careers. Within this movement it was developed the so-calle Action Painting, in which the canvas  turns rather a field of experimentation for artists by ignoring the racks and interacting directly with the picture as its seen in the work of Pollock, Tobey or Kline.

Jackson Pollock, Autumn Rythm (n.30), 1950


But alongside these trends, was also developed another movement with more color and compositions less “improvised”. We are referring to Post-painterly Abstraction, whose major exponents were C. Still, B. Newman, S. Francis, M. Rothko, M. Louis, K. Nolandor or F. Stella. The first five represented the most colorful side of this pictorical trends, while the other two were characterized by a sctrictly geometric mind that does not allowed the mixture of colors on the canvas, something called as Color-field-painting or Hard Edge.

Frank Stella, Hyena Stomp, 1962


By the mid-fifties there was a new artistic trend in reactions to the consumer society that found its roots in the works of K. Schwitters, the Cubist collages and Duchamp's readymade, namely, the Art of Assemblage, which in Europe became known as New Realism throught artists like César, D. Spoerri or Arman. In the american scene, artists such as S. Davis, R. Rauschenberg or J. Johns began to include elements of mass-advertising in their production, making use of trademarks or objects that eveyone knew, but depriving them of their funcionality and context to raise them up to the art's category. Perhaps the most extreme case is R. Rauschenberg whose works, usually saturated by images of mass culture, were made from things that he gathered in the streets of New York. 

Robert Rauschenberg, Monogram, 1955-9


This procedure was closely linked to the surrealist concept of the objet trouvé, which means that a particular object causing an association of ideas was put out of context, isolated from its function and was given a new symbolic charge, something that would also be taken to its ultimate consequences in the Pop Art throught the works of R. Hamilton or Paolozzi (Independent Group) in England; and A. Warhol, R. Liechtenstein, D. Hockney, J. Dine, J. Rosenquist and C. Oldenburg in America. Pop Art, a term attributed to the critic Lawrence Alloway, comes from the end of the decade of the 50's when young artists feed the art's language with street slang. In that sense, it is worth referring to the work of Richard Hamilton, usually considered the beginning of Pop Art: Just what is it that makes today’s homes so different, so appealing? , a collage in which can be read for the first time the word “pop”. Its main features are the use of popular culture images and themes taken from the world of mass communication, rejecting thematic and stylistic conventions in opositions to the elitist culture and providing an iconographic value to the society of consum. Also, most of these pop artists ostensibly altered the scale of everyday objects to elevate it to the status of painting and/or sculpture, in an attempt to dissolve the differences between high and low culture, breaking the bounderies between art and advertising. In short,  the idea was to deprive everything of its functional logic to give them a new reading, relying on the “vulgarization” of art in dealing with images of everyday life that had never before been bestowed aesthetic quality. This can be seen in the screenprinted works of Warhol that reproduced many times the famous Campbell's soup cans or the bottles of Coca-Cola. In the sculpture field, Claes Oldenburg is a key reference for understanding the approaches of Pop Art. We just need to take a look at his megalithic sculptures of everyday objects in contexts in which we don't spect to find them: clothespins, badminton's feathers, matches, apples, coffee's spoons, etc... However, it was Warhol who was a real turning point when he proved with his productions that artwork is no longer an unique piece but  it is thought as a product made in series.

Andy Warhol, Campbell's Soup I, 1969


Alongside with this artistic evolution, other artistic movements began their develop, in this case, based on the aesthetics of movement and requiring the interaction of the viewer. One of the most important, althought sometimes is related to just a single personality, was the Op Art, also known as Optical Art, a pictoric trend that demands an active attitude from the viewer. The inception of this movement are based on two different concepts of artistic specifity: the experimental tradition of the Bauhaus and the russian Constructivism. In the reception of this artworks there is a division between the physical phenomenon of light and color and, in this sense, it is interesting to note the production of Victor Vasarély, who develops an art of colors vibration throught the color experiments of the Bauhaus. On the other hand, in the field of sculpture, it was developed the so-called Kinetic Art which, as well as the Optical Art, takes the movement as its main theme and invited the viewer to contemplate the works from different perspectives. Thereby, in this work-objects the movement and the change take part of its essential composition. Frank Popper, in his book Origins and Developments of Kinetic Art, talks about the psycho-physiological reaction of the spectator and its integration with the three-dimentional artwork, endowed with movement without any motor and incorporating light. Among these kind of art we could talk specially about the work of Alexander Calder: the stabile and the mobile.  

Alexander Calder, Big Red, 1960


However, this was nothing new or innovative as artists such as L. Moholy-Nagy, M. Ray, M. Duchamp or A. Rodchenko had already experimented with it in the early 20's. From this we conclude that the second half of the twentieth century was a period of high artistic experimentation visible in the many different movements developed, some with bigger projection than others. But what is undeniable is that each and everyone of them helped to put the United States in the forefront of art, turning the country into the world's cultural centre for over fifty years.

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